Punch-ins are a second camera you forgot to bring
One camera, one take, and how cutting closer on the same shot can feel like coverage.
5 min read

Most talking videos are shot on one camera. That is fine, if the edit treats the frame as three shots instead of one.
Wide, medium, close
Cut in on the turns of the argument, not on a timer. A punch-in that lands on a new idea reads as emphasis. One that lands on a breath reads as a mistake.
Shoot for it
If you know I’ll punch in, shoot in 4K and leave room above your head. That is the whole brief.


